Let me guess—you hate the word “networking.” For many founders, it conjures images of awkward small talk or handing out business cards at crowded events. But networking doesn’t have to feel forced or uncomfortable. At its core, it’s about building real relationships that can support your growth and open doors. Let’s explore how to network authentically, follow up effectively, and make connections—even if you’re an introvert.

Authentic Ways to Connect with Investors, Mentors, and Peers

Networking isn’t about how many people you meet—it’s about the quality of the relationships you build. Here’s how to make meaningful connections:

Start with Shared Interests:

Look for events, communities, or forums where people share your passions or work in your industry. It’s easier to connect when you already have common ground.

Example: Attend startup-focused meetups, webinars, or conferences tailored to your niche.

Ask Genuine Questions:

People love talking about their experiences. Instead of pitching yourself immediately, show curiosity about the other person’s journey.

Example: “What inspired you to get into this industry?” or “What’s been the most rewarding part of your work?”

Offer Value First:

Networking is a two-way street. Think about how you can help others, whether it’s sharing a resource, making an introduction, or offering feedback.

Pro Tip: Don’t underestimate the value of sharing a thoughtful perspective or small gesture—it’s memorable.

Be Present on Digital Platforms:

Platforms like LinkedIn and Twitter are excellent for building your network remotely. Share insights, comment on posts, and join conversations that align with your interests.

Example: Join industry-specific LinkedIn groups or participate in Twitter chats to meet like-minded professionals.

Leverage Warm Introductions:

A mutual connection can make networking easier and more impactful. Don’t hesitate to ask trusted contacts for introductions to investors, mentors, or peers.

The Importance of Following Up and Staying in Touch

Meeting someone is just the first step—what matters is what happens after. Here’s how to follow up effectively and nurture relationships over time:

Send a Personalized Follow-Up:

After meeting someone, send a thoughtful email or LinkedIn message within 24–48 hours. Reference your conversation and express interest in staying connected.

Example: “Hi [Name], I really enjoyed our conversation about [topic] at [event]. I’d love to stay in touch and learn more about your work in [area].”

Keep the Momentum Going:

Regular touchpoints keep relationships alive. Share relevant articles, congratulate them on achievements, or check in periodically to see how they’re doing.

Pro Tip: Use tools like a CRM (e.g., HubSpot) or even a simple spreadsheet to track contacts and reminders to follow up.

Show Gratitude:

If someone helps you, always say thank you—whether it’s with a quick email, a handwritten note, or a public shoutout. Gratitude strengthens bonds and leaves a positive impression.

Add Value Without Expectation:

Stay on their radar by sharing insights, resources, or opportunities that might interest them. The goal is to build trust and demonstrate your willingness to give.

Stay Authentic:

Avoid reaching out only when you need something. Genuine relationships are built on mutual respect and ongoing engagement.

Networking Tips for Introverts

If the idea of networking makes you cringe, you’re not alone. Many founders feel the same way, especially if they’re introverted. Here’s how to make networking work for you:

  • Choose the Right Settings: Large events can be overwhelming. Focus on smaller gatherings, one-on-one coffee chats, or virtual meetings where it’s easier to connect meaningfully.
  • Prepare Talking Points: Think of a few topics or questions in advance. This can ease the pressure of coming up with something to say on the spot. Example: “What inspired you to attend this event?” or “What’s a project you’re excited about right now?”
  • Focus on Listening: Introverts often excel at active listening—a crucial skill in networking. Let the other person do most of the talking, and ask thoughtful follow-up questions.
  • Set Manageable Goals: Instead of trying to meet everyone at an event, aim to have 2–3 meaningful conversations. Quality over quantity.
  • Recharge When Needed: Give yourself time to recharge between networking activities. It’s okay to step away and take a break if you’re feeling drained.

Your Next Step

This week, identify one networking opportunity to pursue. It could be attending an event, joining a webinar, or reaching out to someone on LinkedIn. When you connect, focus on building a genuine relationship by asking thoughtful questions and offering value.

Afterward, follow up with a personalized message to keep the conversation going.

Networking isn’t about collecting contacts—it’s about building relationships that matter. By approaching networking authentically, following up with care, and staying consistent, you can create a network that supports and inspires you throughout your startup journey.

Remember, startups aren’t built in isolation—they’re built with the help of people who believe in your mission. So, take the first step, be genuine, and watch your connections grow.